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Partnership Opportunities

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At HPB, we are always on the lookout for opportunities to connect with other organisations to promote health. While we constantly advocate healthy living, we cannot influence the adoption of healthy activities alone. We work actively with a variety of industry partners, government agencies, associations to influence the environment and the marketplace to provide healthier options for Singaporeans. Together, we co-create programmes, influence infrastructure and help companies in their campaigns to empower individuals to make healthier choices at home and when they are outside.

We encourage new partners to come on board and participate in our programmes to forge mutually sustainable partnerships that are long-lasting and beneficial for the society, our partners and our mission.

Join us in achieving our vision of building a nation of healthy people!

Drop us an email at for collaboration opportunities, or browse through the section below for ideas on how your company can work with us.

Recent collaborations

Healthier Food Partners

We partner with dining outlets, food manufacturers, beverage companies and retailers such as supermarkets to adopt healthier food and drink options. These include partners under our Healthier Dining Programme and partners whose products feature our Healthier Choice Symbol. Together with our partners, we help the public understand that there is a large variety of healthier food and drinks readily available and within reach, be it through the ingredients they buy from supermarkets or meals they purchase outside. Through our partnerships, Singaporeans are empowered to make healthier choices both at home and when they eat out.


Under the Healthier Dining Programme, we have over 290 partners and 2,400 touchpoints. We provide value to our partners in many ways, such as working together for our national marketing campaigns to promote the healthier food and beverages that our partners offer.

Sodium Reduction Partnership

Lower Sodium Logo
Consuming excessive sodium can contribute to the increased risk of hypertension, also known as high blood pressure which is further associated with higher risks of cardiovascular complications such as stroke and heart attack. Singaporeans are consuming too much salt and HPB welcomes partners to come onboard our journey in this sodium reduction drive to help Singaporeans reduce their sodium intake by about 15 per cent over the next five years.

Physical Activity Partnerships

With the strong partnership of like-minded businesses, venue partners, and other government agencies, we have made physical activity fun and engaging, yet hyper accessible to Singaporeans, through exciting themed physical activity challenges and more than 90,000* free "MOVE IT" physical activity sessions at over 1,000* locations island wide. 

True Fitness YogaPhoto Credits: Sentosa 

Quick HIIT as part of NS Fitness Improvement Training
We also collaborate with key stakeholders like the Ministry of Defence (MINDEF) to enhance their NS Fitness Improvement Training (NS FIT) Programme with more workout options like Quick HIIT- allowing our NSmen more choices in ways they can stay active.

Enabling the Adoption of Evidence-Based Physical Activity Literacy Content
We work with commercial fitness and exercise businesses to amplify physical activity literacy messages and incorporate the Singapore Physical Activity Guidelines into their programme offerings. That way, Singaporeans are empowered with evidence-based knowledge on how they can better their physical activity in fitness settings familiar to them, while exercising with assurance that they are benefiting from quality physical activity programme offerings in the fitness ecosystem.  

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*Figures updated as of Dec 2023

Get in touch 

Interested to be part of the journey to encourage more physical activity, reduce sodium intake or initiate other health promoting initiatives that would help Singaporeans kickstart their first step to healthy living?

Contact us at Please provide us with your company name, company description, and potential areas you would like to collaborate in.