We partner with dining outlets, food manufacturers, beverage companies and retailers such as supermarkets to adopt healthier food and drink options. These include partners under our Healthier Dining Programme and partners whose products feature our Healthier Choice Symbol. Together with our partners, we help the public understand that there is a large variety of healthier food and drinks readily available and within reach, be it through the ingredients they buy from supermarkets or meals they purchase outside. Through our partnerships, Singaporeans are empowered to make healthier choices both at home and when they eat out.

Under the Healthier Dining Programme, we have over 290 partners and 2,400 touchpoints. We provide value to our partners in many ways, such as working together for our national marketing campaigns to promote the healthier food and beverages that our partners offer.

Consuming excessive sodium can contribute to the increased risk of hypertension, also known as high blood pressure which is further associated with higher risks of cardiovascular complications such as stroke and heart attack. Singaporeans are consuming too much salt and HPB welcomes partners to come onboard our journey in this sodium reduction drive to help Singaporeans reduce their sodium intake by about 15 per cent over the next five years.

With the strong partnership of like-minded businesses, venue partners, and other government agencies, we have made physical activity fun and engaging, yet hyper accessible to Singaporeans, through exciting themed physical activity challenges and more than 90,000* free "MOVE IT" physical activity sessions at over 1,000* locations island wide. 

Photo Credits: Sentosa 

Quick HIIT as part of NS Fitness Improvement Training
We also collaborate with key stakeholders like the Ministry of Defence (MINDEF) to enhance their NS Fitness Improvement Training (NS FIT) Programme with more workout options like Quick HIIT- allowing our NSmen more choices in ways they can stay active.

Enabling the Adoption of Evidence-Based Physical Activity Literacy Content
We work with commercial fitness and exercise businesses to amplify physical activity literacy messages and incorporate the Singapore Physical Activity Guidelines into their programme offerings. That way, Singaporeans are empowered with evidence-based knowledge on how they can better their physical activity in fitness settings familiar to them, while exercising with assurance that they are benefiting from quality physical activity programme offerings in the fitness ecosystem.