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Partnership Opportunities

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At HPB, we are always on the lookout for opportunities to connect with other organisations to promote health. While we constantly advocate healthy living, we cannot influence the adoption of healthy activities alone. We work actively with a variety of industry partners to influence the environment and the marketplace to provide healthier opportunities for Singaporeans. Together, we co-create programmes, influence infrastructure and help companies in their campaigns to empower individuals to make healthier choices at home and when they are outside.

We are always seeking new partners to come on board and participate in our programmes and forge mutually sustainable partnerships that are long-lasting and beneficial for the society, our partners and our mission.

Join us in achieving our vision of building a nation of healthy people!

Drop us an email at hpb_mailbox@hpb.gov.sg for collaboration opportunities, or browse through the section below for ideas on how your company can work with us.


Recent collaborations

Healthier food partners

We partner with dining outlets, food manufacturers, beverage companies and retailers such as supermarkets to adopt healthier food and drink options. These include partners under our Healthier Dining Programme and partners whose products feature our Healthier Choice Symbol. Together with our partners, we help the public understand that there is a large variety of healthier food and drinks readily available and within reach, be it through the ingredients they buy from supermarkets or meals they purchase outside. Through our partnerships, Singaporeans are empowered to make healthier choices both at home and when they eat out.

HDP Website_Partner Logo (4 Jan 2022)

Under the Healthier Dining Programme, we have over 290 partners and 2,400 touchpoints. We provide value to our partners in many ways, such as working together for our national marketing campaigns to promote the healthier food and beverages that our partners offer.


National Steps Challenge™ Partnerships

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National Steps Challenge™ is a physical activity initiative to encourage Singaporeans to be more physically active everyday, anytime and anywhere. With the use of a fitness tracker, the Healthy 365 mobile app and various sustenance challenges (“Thematic Challenges”) co-created between HPB and our partners, we create exciting and novel avenues for people of all ages to take charge of their health.

We’ve partnered with more than 60 like-minded businesses across fitness, lifestyle-retail, food, and with other government agencies to bring out the value of co-innovation.

Through these partnerships, we have activated brands in fun, engaging ways for our participants and offered meaningful cross-marketing opportunities for our partners to maintain top-of-mind recall among our participants.


Partnerships for Leisure-time Physical Activity Programmes

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HPB offers free “MOVE IT” physical activity programmes island-wide with a total of 15,000 sessions* per year at over 480 locations*. These workouts vary in intensity levels so all age groups can find something to enjoy. Some workout programmes include Active Family, Quick HIIT, Sunrise in the city, Healthy workplace Ecosystem, Community Physical Activity Programme, Mall Workouts, and Sundays @ The Park.

We work with venue partners like the National Parks Board (NParks), SPORT Singapore (SportSG), Gardens By The Bay, The Singapore Sports Hub, and our network of over 50 Health Promoting Malls to offer greater accessibility and convenience to quality exercise programmes in the neighbourhood.

Aside from venue partners, we have also collaborated with like-minded government agencies. In April 2020, we collaborated with the Ministry of Defence (MINDEF) and the Singapore Armed Forces (SAF) to introduce Quick HIIT as a workout programme option for Operationally Ready National Servicemen under the NS Fitness Improvement Training (NS FIT).

*Figures are pre-Covid-19


Get in touch

If you share our values of promoting a culture of healthy living or are interested in creating healthcare programmes, do explore a partnership with us! You can contact us at hpb_mailbox@hpb.gov.sg. Please provide us with your company name, a short description of your company and potential areas you would like to collaborate in. We look forward to hearing from you!