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Health Promoting Malls

With consumers today becoming more knowledgeable and increasingly conscious of the importance of staying healthy, there is a growing demand for various products, services and activities that help them lead a healthier lifestyle. 

Close to the hearts of many Singapore residents, the shopping mall is often the go-to-place where people buy their necessities, have a meal or catch up with friends. Hence, there is great potential for mall operators to offer healthier lifestyle options to their shoppers and we believe these will be warmly received.

Through the Health Promoting Mall Programme, we partner mall operators to help them identify opportunities where they can promote products, services and organise activities that improve the health and well-being of the local community. These include:

  • Regular mall workout sessions led by fitness instructors
  • Healthier dining options at the food courts and restaurants
  • Products endorsed with the Healthier Choice Symbol at the supermarkets
  • Professional advice at the pharmacies to help a loved one quit smoking

Further enquiries

For more information, please contact us at hpb_mailbox@hpb.gov.sg.

If you would like to know more about our Mall Workouts, please click here.
Ms Evelyn Loo

As a popular one-stop leisure and lifestyle destination, Downtown East is proud to partner with the Health Promotion Board (HPB) to offer a range of HPB workouts at our premises. During the pandemic, Downtown East continues to host HPB workouts, such as HIIT and Piloxing, to promote exercise and healthy living among our members and the public. We have put in place SMM precautions to safeguard the participants and mall-goers so that everyone can enjoy the workouts and bond in a safe environment.

Ms Evelyn Loo

Director, Market Square, Marketing & Leasing, Downtown East
Fitness event at Paya Lebar Square

Being part of the Health Promoting Mall programme had allowed us to create a healthy lifestyle environment for our customers. Besides a dining and shopping destination, Paya Lebar Square has also become a platform for friends to bond and unwind by sweating out together. It has also created immense convenience to our office tenants who could have their workout right at their office’s doorstep!

Claire Tan

Assistant Advertising & Marketing Manager, Paya Lebar Square