Since the HDP started in 2014, the programme has
increased the availability and
accessibility of healthier food and drink options in Singapore by over 10 times, spanning more than 300
brands and over
2,600 touchpoints. HDP can also help your food and beverage (F&B) business grow by assisting you in
healthier options on your menu.
As a HDP Partner, you will be able to
apply for a Healthier Dining Grant
to help you publicise
your healthier menu items.
Moreover, grow your customer base and tap on opportunities to reach interested customers through the Health Promotion Board (HPB) consumer reward programmes such as the Eat, Drink, Shop Healthy Challenge
, which incentivizes consumers to choose healthier options, thereby promoting your brand and the healthier meals you offer.